One of the first things that comes to mind (besides Sushi, Manga, Matcha Café Lattes and Wasabi Flavored Kit Kats) when people first visit Japan is usually Mt. Fuji. The Mt. Fuji symbol and Fuji name can be found almost everywhere in Japan and in the most unexpected places. We love all things related to Mt. Fuji and created the first Organic Eco-Friendly on-line Mt. Fuji souvenir store. Offering high-quality functional Mt. Fuji merchandise, you can wear both indoors and outdoors.