Mt. Fuji is one of the most recognized mountains in the world and for many the first thing people want to do when they see it, is climb it. It is only in the last hundred years that people in fact have been regularly climbing Mt Fuji. However, since ancient times, Mt. Fuji has been revered as a sacred spirit. The Shinto Shrine (Jinja in Japanese) means “Place of the God” Many of the Shrines locations are meant to indicate the powerful relationship between nature and god, there are two Shinto Shrines on the summit of Mt. Fuji. Even today, pilgrims, including members of Fuji-ko, still climb Mt. Fuji and stop to worship at the Shrines alone the way.
Climbing Mt. Fuji is more than just a hiking experience. It is a unique cultural experience with its own set of unspoken customs. The people working on Mt. Fuji during the climbing season are a tight community: the mountain hut owners, mountain hut staff, Shinto Shrine Monks, Priests and Mt. Fuji Guides all know each other in some capacity, and endeavor to respect and carry on the ancient traditions to ensure the strong mystical appeal of Mt. Fuji continues. As one of the few non-Japanese Mt. Fuji guiding companies creating and maintaining wholesome relationships with locals is key to being accepted into this close-knit society.
Fuji Life Apparel
From 2019, we will start to sell a limited number of Original Fuji Life T-Shirts and Fuji-Life Beanies. Please check out our Fuji Life Apparelpage for more details.
Feel Good about your Fuji Life apparel purchase: 10% of the profit of every Fuji Life T-Shirt or Fuji Life Beanie sold will be donated to the Mt. Fuji Conservation Fund at the end of the Climb season on Sept 9th, 2019. This donation will fund the ongoing clearing of trash, trail preservation and trail maintenance on Mt. Fuji. The Mt. Fuji Conservation Fund is organized by "The Council for the Promotion of the Proper Use of Mt. Fuji" which is part of the local government Ministry of Environment for Yamanashi and Shizuoka Prefectures.